Media-DRM Case Studies

ESPN STAR Sports

Haihaisoft Provides Media DRM Solution For ESPN STAR Sports

ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters, ESPN Inc. and STAR. Combining the strengths and resources of its ultimate parent companies, Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR), ESS is Asia's definitive and complete sports provider.

ESS has thirteen networks spanning the region - ESPN Asia, ESPN India, ESPN Taiwan, ESPN Singapore, ESPN Philippines, MBC-ESPN (Korea), ESPN Hong Kong, STAR Sports Hong Kong, Xing Kong Sports, STAR Sports India, STAR Sports Taiwan, STAR Sports S.E.A and STAR Sports Singapore. All eleven feeds are customised to deliver the world's premier sports events which are in line with local audience preferences. ESPN reaches over 110 million households while STAR Sports reaches over 54 million households.

From basketball to badminton, soccer to swimming, ESPN STAR Sports brings its viewing audience of predominantly affluent, educated viewers between the ages of 15 and 54, the round-the-clock and round-the-globe sports entertainment they crave.

ESPN STAR Sports uses Haihaisoft Media DRM enterprise version. The audiences can watch ESPN programs via PC, PDA (Windows Pocket PC), Mobile (Windows Mobile) for VOD or live broadcasting. The content is protected by Haihaisoft Media DRM technology. After a simple and easy online registration process, the user can order and watch the program.

L'Arc~en~Ciel

L'Arc~en~Ciel (륯 , L'Arc~en~Ciel?), also known as L'Arc or Laruku (륯, Laruku?) to their fans, is a popular Japanese rock band. L'Arc en Ciel translates from French as the rainbow. They have sold over 25 million copies of singles and albums in Japan alone.

Events during late 2005 and 2006

Following the AWAKE and ASIALIVE tours, L'Arc~en~Ciel's members turned their attentions back to their solo projects. tetsu began recording with a new band Creature Creature. yukihiro rejoined acid android, which released their newest single "Let's Dance" on 2006/04/05. acid android joined Mucc, another Japanese rock band, to perform two concerts in China (Shanghai) in April of 2006.

HYDE composed the music for "Glamorous Sky", theme song to the much anticipated, manga-adapted film, NANA which stars Mika Nakashima, a j-pop singer (released 2005/08/31), a landmark step for the vocalist, being the first time that he has composed music for another artist. His most recent solo singles are "COUNTDOWN", the ending song for the Japanese release of American movie Stealth (released 2005/10/05), and "SEASON'S CALL", the opening song of new hit anime Blood+ (released 2006/02/22). Both singles topped at #1 on the Oricon chart. HYDE's next solo album "FAITH" was released in Japan 2006/04/26 accompanied by a five month tour throughout Japan between April and August, 2006. After signing on with Tofu Records, four small concerts were scheduled in San Francisco and Anaheim, California in the United States. HYDE made his U.S. debut in July of 2006, the first of L'Arc~en~Ciel's solo projects to extend internationally.

On November 25th and 26th, 2006, L'Arc~en~Ciel played two shows at the Tokyo Dome to celebrate their 15th anniversary. A poll was created on the official website during the weeks up to the concert to allow fans to pick which songs they would like to hear at the event. The concert was later shown on the WOWOW channel on December 23, 2006. It was also broadcast on February 8, 2007 on Korea MTV.

Chinese Version offical site of L'Arc~en~Ciel is powered by Haihaisoft. Please visit: http://www.le-ciel.com.cn/

The site includes content management system, membership management system, online payment service, content VOD and live broadcasting. All the content is protected by Haihaisoft Media DRM technology.

L'Arc~en~Ciel fans can join the fan club by creating an account in http://www.le-ciel.com.cn. Fans can order and play the L'Arc~en~Ciel videos and audios online anytime and anywhere.