Business Scenarios
Subscription Services
Today, consumers can download thousands of tracks to their computers from a
variety of content services for a low monthly subscription fee. However, this
subscription content hasn't been transferable to portable devices. Haihaisoft
DRM solves this issue by providing platform technology that allows content
services to deliver content with expanded business rules and enables devices to
support those business rules. This means that subscription content can flow to
devices, making subscriptions more valuable to consumers.
For instance,
consumers will be able to download a virtually unlimited number of tracks
through their subscription, play them as often as desired, and transfer them to
any device that supports Haihaisoft DRM. These tracks will be linked to licenses
that have start and end dates. At the end of the billing period, the consumer
connects to the content service provider and licenses are automatically
refreshed provided the consumer has paid the fee. Otherwise, the licenses simply
expire.
Purchase and Download Single Tracks
In this scenario, consumers purchase and download tracks protected with
Haihaisoft DRM from content service providers on a per-track basis as opposed to
the subscription model. This remains a very popular scenario and a wide variety
of service providers use Haihaisoft DRM to protect such content today.
Rental Services
Many consumers download movies on a rental basis over the Internet to their
computers. Haihaisoft DRM makes this possible by supporting time-based licenses.
This means that movie download services can create licenses that satisfy
consumer viewing habits while ensuring that the content is used in the way the
content owners intended. For instance, consumers might rent a movie that allows
them to begin viewing it anytime within 30 days, and for 24 hours once they
start playing it.
Haihaisoft DRM enables this content to be transferred
to portable devices that support video playback, such as Portable Media Center
devices.
Video-on-Demand or Pay-Per-View Movies
Haihaisoft DRM has long supported pay-per-view scenarios for playback on a
computer. Haihaisoft DRM extends this capability to set-top boxes, so content
can be viewed and licensed over a cable network in addition to being played back
through a computer.
Live DRM: Enjoying Concerts and Sports Events in Real Time With
Haihaisoft DRM, content owners can deliver protected live digital media
content such as news, rock concerts, or major sporting events over the Internet
as the events are happening, without requiring that the content first be batched
and saved. For example, a music label could offer consumers a customizable
concert package with a choice of upcoming performances. After the transaction is
complete, consumers can watch the protected live performances streamed over the
Internet as they occur.
Preview and Purchase Content Using Haihaisoft DRM, a retail Web
site can offer consumers the option to preview songs before buying them. For
example, consumers are allowed to download any song and play it two times in
exchange for registering with the service. The third time consumers attempt to
listen to the song, they are taken directly to the retailer's Web site where
they are given instructions on how to purchase the song. In this scenario,
content owners are able to promote their recording artists and albums on the
Internet while cutting down on marketing costs and using the registration
information to strengthen their mailing list.
One File, Different Licenses With Haihaisoft DRM, a retail Web
site can offer consumers a choice of licenses when purchasing content. For
example, for a small fee, consumers can play the song for one month. For a
larger fee, they can play the song forever and transfer the song to a portable
device. If they choose the latter, Windows Media Rights Manager, the license
server of Haihaisoft DRM, issues a license to them with no expiration date that
also includes the right to play the file on a portable audio device.
Company Presentations: Protection of Sensitive
Material A company can protect sensitive digital media assets, such as
recorded company presentations, by using Haihaisoft DRM. For example, employees
that are unable to attend a company meeting can view the taped presentation at a
later time. Because the company doesn't want the information to leak out to its
competitors, it has protected the streamed content by using Haihaisoft DRM. When
the employees select to view the presentation from their computers, a one-time
license for the content is issued silently, and the video begins streaming.
Distance Learning A university can save videos of lectures and
discussions and encrypt them by using Haihaisoft DRM so they can be streamed or
downloaded to students' computers after the acquisition of a license. The
student logs in, and a license is sent to her computer. The university uses the
license as an attendance record and also for billing purposes.
|