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Benefits of Haihaisoft Media DRM
Haihaisoft Media digital rights management (DRM)
is a flexible platform based-on Windows Media Technologies that makes it
possible to protect and securely deliver a la carte and subscription content
for playback on a computer, portable device, or network device. This benefits
everyone who wants to create, deliver, or play digital media content by
offering the content protection necessary to ensure that content owners make
high-quality content available, and the portability to ensure that consumers
can enjoy their content wherever they may be, on the device of their choice.
The rapid development of online distribution and consumption of digital media
has received great notoriety. There are a variety of technical, legal, and
business-related issues impacting this market. The net result is that for a
wide variety of digital audio and video content to be available, it has to be
protected, but this protection needs to be as transparent as possible so it
doesn't impact the consumer experience. Haihaisoft Media DRM is platform
technology that makes it possible for:
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Content owners to protect their digital media content by packaging files with
robust encryption algorithms
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Content owners and content service providers to experiment with new business
models through the flexibility of the Haihaisoft Media DRM platform
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Consumers to find, acquire, and play content virtually anywhere
Advantages for Content Owners
The Haihaisoft DRM solution lets content providers deliver music, videos, and
other digital media content over the Internet in a protected, encrypted file
format. These files can be either streamed or downloaded to the consumer's
computer and with Haihaisoft Media DRM they can be delivered directly to
devices that are connected to the Internet.
Haihaisoft Media DRM, in conjunction with Windows Media Encoder, can also
support real-time encryption; encoding and encrypting the file simultaneously
such that the content is never vulnerable prior to delivery.
Many content service providers have set up online stores to distribute digital
media files protected with Haihaisoft Media DRM. Content providers can remain
confident that their digital media files will stay protected, no matter how
widely they are distributed.
Haihaisoft Media DRM enables content service providers to offer new business
models designed to expand the market for online content. For more information,
see Scenarios for Haihaisoft
Media DRM. Among other benefits:
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It extends the capability to play content acquired through subscription
services to be transferred to portable devices, opening up a potentially huge
market.
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It speeds up the process of acquiring or renewing licenses in large content
libraries, improving customer satisfaction with the online service.
The flexibility of the platform also makes it possible to offer content samples
or trials that are good for a specified duration, and for content to be
distributed between consumers while keeping the content protected. In short,
content service providers have a wide variety of vehicles to attract and
maintain different target audiences.
Digital distribution offers consumers a convenient way to access their favorite
content at any time, and with content protected with Haihaisoft Media DRM
they'll have even greater flexibility and choice. Today consumers can choose
from a variety of content service providers, a multitude of devices, and a
variety of "purchase and download" payment options and subscription models.
Haihaisoft Media DRM ensures that consumers will be able to enjoy even greater
flexibility and choice by allowing them to acquire and/or transfer their
subscription content to the devices of their choosing.
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